Branding & Logos
I am often asked “so how does this work?”. To answer this, I have outlined my basic design process. If you have any other questions about how I work, please feel free to get in touch.
This is one of the most important steps in the design process and it involves gathering the information I will need to get a full understanding of a project. This includes the business or organization’s profile, marketing position, communication goal(s), target market, objectives and the schedule / deadline for a project.
If the project requires it, a creative brief will then be developed to summarize all expectations, deliverables and establish a clear timeline for the project. This helps keep the everything on track.
Time is spent reviewing the brief and asking follow-up questions if needed before beginning more thorough research and brainstorming. During the research process I take into account competitors, differentiators, trends in the market, current brand and goals. This allows me to develop a strategy before beginning the design phase.
I start all design projects with a pencil and paper. This allows me to explore as many directions as possible before narrowing down to the strongest ideas for further development and refinement. The strongest concepts are then developed in a digital format and prepared for presentation.
The design concept(s) are presented for review and clients are then able to provide feedback based on their objectives and the needs.
At this stage I’m tasked with making any changes to the aesthetic elements based on the client’s request or putting the final touches on the agreed upon design.
Once the design has been approved, I am able to implement the finished piece across all deliverables, which may include both print and web. There is nothing more rewarding than turning over a completed project to a satisfied client.
Should any design-related questions arise, I’m on hand to provide an answer, or to offer assistance with design application. I can help with print procurement, or any related issue that might arise.